Why Choose Emily?

• Tailored Interactions: Unlike static FAQ pages or generic service descriptions, Emily provides a dynamic and interactive experience. She is designed to understand and respond to individual client needs, offering personalised recommendations based on specific inquiries. This level of customisation ensures that clients receive the most relevant information, making the decision-making process easier and more efficient.

• 24/7 Availability: In the fast-paced business world, potential clients seek information outside traditional working hours. Emily’s 24/7 availability ensures that TCA is always accessible, providing instant responses to queries at any time of day. This constant availability enhances customer satisfaction and increases the likelihood of converting inquiries into active projects.

• Streamlined Onboarding: One of Emily’s standout features is her ability to guide clients through onboarding. By asking targeted questions, Emily can identify the most suitable services or packages for a client’s specific needs, simplifying what can often be a complex and overwhelming decision. This streamlined process saves the client time and helps TCA ensure that each project starts on the right foot.

• Data-Driven Insights: Emily is not just a tool for client engagement but also a powerful data collection instrument. Every interaction with Emily provides valuable insights into client preferences and behaviour. TCA can leverage this data to refine service offerings, optimise marketing strategies, and improve overall client satisfaction. Emily’s continuous feedback loop ensures that TCA stays ahead of market trends and client expectations.

• Competitive Advantage: In an industry where innovation is key, Emily positions TCA as a leader in adopting AI technology. By being the first creative agency in New Zealand to implement an AI-powered chatbot, TCA sets itself apart from competitors, offering a level of service that others in the market cannot match. 

This unique selling point attracts new clients and reinforces TCA’s reputation as a forward-thinking and client-centric agency. Emily is more than just a chatbot; she embodies TCA’s commitment to innovation, client satisfaction, and operational excellence. By choosing Emily, clients are not just selecting a service—they are partnering with an agency that prioritises their needs and is dedicated to delivering exceptional results through the latest technological advancements.

‍

Business Benefits

Effectively and properly implementing an AI customer service chatbot can bring a range of benefits to a company that does just that. The four biggest benefits are explained below: 

• Higher Availability: One of the key benefits is having 24/7 availability. Customers who view a creative agency’s website at any point may have questions or want specific information. Seeking that out, customers will want to inquire about it. Having a human agent ready to answer is costly and time-consuming compared to having an AI bot ready to go. “AI chatbots enable businesses to reply to customer inquiries instantly, even during after-hours. This real-time engagement and 24/7 availability enhance customer service significantly, eventually increasing customer satisfaction.” (iMonitor, 2024) An AI chatbot helps companies cater to their target market or audience beyond business hours.   

• Lower Business Costs: For a business themselves, this is likely the biggest benefit that AI customer chatbot brings. By lowering costs in overall business processes, a company can invest in other areas to further boost productivity. This is achieved via automating tasks and not needing human resources to be available 24/7. On top of that, “the efficiency these AI tools offer can be a huge bonus. AI chatbots can handle multiple human conversations simultaneously and process data and provide services like product recommendations just as quickly as a customer service representative can.” (Donnelly, 2023) In doing so, a business can serve even more customers in their target market than they would just have a team of human customer service agents. 

• Better Engagement & Conversion: AI chatbots can gather extraordinary data based on customer q  queries. The data gathered by the chatbot can then be used to enhance further specific initiatives to boost customer satisfaction, including the actual chatbot itself. “Through methodically assessing this data, businesses uncover patterns and themes, offering a veritable roadmap to elevating their offerings and crafting genuinely consumer-centric strategies.” (Selvaraj, 2023) This allows a business to constantly evolve by improving those strategies based on customer feedback and responding to newly identified trends. Thus, chatbots allow a business to be continuously aligned with the voices of its consumers. 

• Better UX: A high-quality user experience helps customers return to a company. A website or service with good UX makes this possible. “AI chatbots can analyse user behaviour and preferences to deliver personalised interactions. By understanding individual user profiles, chatbots can tailor their responses and recommendations, providing each user a personalised and relevant experience.” (Capaldi, n/a) This is how chatbots can create a better experience. Personalising responses creates a unique, one-of-a-kind encounter by making it more engaging. Thus, users come away from it with a far better experience than they would have had. 
•  

These are just some of how adopting an AI customer service chatbot can benefit a business.